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Top Story: Spark Sport gain Superbowl rights in NFL deal - SportsPro Media

All the need-to-know deals from across the industry.

Top Story: Spark Sport gain Superbowl rights in NFL deal

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Top Story

Streaming service Spark Sport will stream a selection of National Football League (NFL) games and the Super Bowl to its users in New Zealand for the remainder of the 2019/20 season.

The rights deal also sees Spark pick up the Pro Bowl and NFL play-off games.

Spark’s rival, Sky Sport will continue to stream a selection of NFL games via its deal with sports broadcasting giant ESPN. However, the pair will show a different selection of NFL regular-season games.

Sponsorship

Bojangles has ended its sponsorship of the Southern 500 Nascar race at Darlington Raceway. The fast food chain had been involved with the event since 2012.

Suburban Propane has partnered with the National Hockey League’s (NHL) New Jersey Devils.

UCI WorldTour team Israel Cycling Academy have reached a naming-rights deal with not-for-profit organisation Start-Up Nation Central.

Belgian professional cycling outfit Wanty-Gobert have announced Circus as their new title sponsor. The betting company has ended its deal with the Corendon team.

Wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of the new Danish SailGP team. It will be the first time a Danish team has competed in the competition.

Global Medical Response (GMR) has become the new title sponsor of the NTT Indycar Series road race at the Indianapolis Motor Speedway in a multi-year deal.

The Irish Football Association (IFA), Northern Ireland’s national soccer body, has announced that Sadlers’ Peaky Blinders lager is the new title sponsor of the Irish Cup on a five-year deal.

Cloud systems specialist Alibaba has become an official partner of the upcoming 2022 Asian Games in Hangzhou.

Politics & Governance

Miami FC will play in the US soccer’s second-tier, the USL Championship, from next season after Riccardo Silva’s club acquired the franchise-rights of Ottawa Fury, who recently suspended operations.

The British Olympic Association (BOA) has formally responded to athletes bringing a legal challenge to the rule that they must gain consent from the BOA before using their own image in advertisements during Tokyo 2020. The BOA says that the legal challenge goes against the spirit of discussions already held between the parties.

SmartSeries

The NFL Players Association (NFLPA) and Epic Games have partnered with Twitch for the Twitch Rivals Streamer Bowl, a three-part series in which Twitch streamers and NFL players are paired together in Fortnite competitions for charity.

Fox Sports has partnered with Red Bee to deliver international sports content to their viewers via the company’s Global MCR Platform in Hilversum.

Bidding & Hosting

Major League Baseball’s (MLB) San Diego Padres have announced that they will play two regular-season games against the Arizona Diamondbacks in Mexico City.

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Top Story: Spark Sport gain Superbowl rights in NFL deal - SportsPro Media
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